Product designTurn a nutrition vision into a connected product experience.
I helped define and design a consumer SaaS platform connecting food sensitivity testing with personalized meal plans.
Product Manager & UX/UI Designer
2023
Product strategy · SaaS
Before a team can build the product, it needs a shared understanding of how the product works.
Turn an evolving vision into shared requirements, connected flows, and clear pricing and access rules.
What I owned
As Product Manager and UX/UI Designer, I organized documentation, reviewed competitors, audited the site, and planned sprints with a Pakistan-based development team.
Align the product vision
A week reviewing product documents, competitors, and the existing site clarified requirements and open decisions.
Define pricing and access
I organized 30 identified pages and began with pricing to define access before and behind the paywall. High-fidelity designs connected that business logic to user flows.
Design within delivery constraints
Speed limited thorough customer testing, so the product team reviewed designs. I supported sprint planning and implementation until AliRx paused new development.
A clearer product definition and a substantial design foundation.
Delivered organized requirements, high-fidelity designs, and connected user flows, with development planning underway. AliRx paused the work before completion and a full launch.
Connect business logic, UX, and distributed delivery while making validation limits explicit.