Growth leadership.
Product perspective.
Teams built to deliver.

VP, Digital Experience

Recruited to build enterprise digital at a $3.9B-asset bank serving Opensky’s 600K+ active customers and other businesses. Report to the CMO; present to executives and the board.

• Grew two to five direct reports; direct approximately ten agency staff across creative, development, and paid media.
• Lead digital delivery for Opensky channels generating $13.4M NPV in 2026 YTD, including $9.7M through email.
• Revived Path to Homeownership with mortgage partners: approximately 3M sends in 2026, 14.9% click-to-open, and lead rate from near zero to 9%. Closed 22 loans worth $5.0M YTD; $991K revenue pipeline.
• Application funding redesign lifted average deposit 38% versus control in an approximately 18,500-customer A/B test.
• Built experimentation from zero: eight tests in April–July 2026, now two to three monthly.
• AI-enabled intake, scoping, and planning lifted velocity 3.2×, from 33 to 107 sprint tasks, with zero missed deadlines. Scaled enterprise-wide in two months.
• AI workflows adopted by 15+ marketers; presentation builder used by 30+ across marketing and product. Lead their AI roadmap and SEO, AEO, and GEO strategy.

Director, Digital Strategy

Co-led digital across 72 markets, owning a $5.7M budget and approximately ten-person creative and growth team.

• Cut $500K+ through a technology audit while holding $180K+ monthly budget headroom and advancing P&L accountability.
• Lifecycle marketing lifted retention 9.5%; monthly unique visitors grew 11% to 1M+.
• Managed paid-media partners for a program generating approximately $1.5M monthly on approximately $50K monthly spend.

Global Head, eCommerce & Web Experience

• Enterprise experimentation lifted conversion 11.5% and development velocity 50%.

Senior Manager, UX/UI

• Design systems across 70+ markets cut development time 40%; information architecture lifted search engagement 18%.

Digital Strategy & Experience Consultant

• Consumer experience partnerships: Under Armour, NBC Sports, MLB, and Realtor.com.
• Led FanOSx product strategy and designed Valvoline Global’s pre-launch mobile concept.

Co-Founder & Director, Product Design

Employee #1 and product lead from research through launch.

• Led research, design, and development, including six engineers, and sprints through launch. Versus raised $9M at a $50M post-money valuation.
• Fast Company Top 10 Most Innovative, 2023; featured in Forbes, Inc., USA Today, Entrepreneur, and LA Times.
• Partnerships: USSSA, with 17.5M-contact reach, and Fellowship of Christian Athletes. Sunset when infrastructure economics proved unviable.

Senior Manager, User Experience

• Scaled Answer Engine from 5K to 30K+ users, with 500K+ globally; SEO-connected funnels increased lifetime value.

Professional Baseball Player, Pitcher

• Reached Triple-A; Major League Spring Training in 2016 and 2017; Team Italy, 2017 World Baseball Classic.
• Selected for Cardinal CORE leadership development for top prospects.