GROWTH / MARKETING / PRODUCTBASED IN UTAH · BUILT FOR PEOPLE

Growth leadership.
Built on marketing
and product.

I’m Trey Nielsen, a consumer growth and digital experience executive. I connect marketing, product, and teams to business results.

Explore my work +

Athlete-led shopping concept

Expert insight for home buyers

Web redesign and mobile concept

Interactive sports platform launch

Franchise marketplace design

Personalized nutrition platform

Global Shopify UX and brand strategy

AI chat, FAQs, and AEO dashboard

Recruiting video AI concept

Fan experience video AI concept

01 / SELECTED WORK

The product foundation
behind the growth leader.

Product and experience projects that shaped my growth leadership.

Trey NielsenATHLETE. FOUNDER. BUILDER.
02 / THE PERSON BEHIND THE WORK

A growth leader.
A product perspective.

I connect brand, acquisition, product, and retention around a shared goal.

Pro athlete, product co-founder, and now VP, Digital Experience at Capital Bank.

I set direction, hire specialists, and build the operating model behind growth.

More about me +
03 / HOW I CREATE VALUE

See the whole picture.
Make the next move.

01

Connect the growth system.

Align brand, acquisition, onboarding, and retention with business priorities.

GROWTH & MARKETING
02

Bring product judgment.

Use product and UX judgment to connect customer needs to growth.

PRODUCT & CUSTOMER EXPERIENCE
03

Build the organization.

Align specialists, budgets, and partners through AI-enabled delivery.

LEADERSHIP & DELIVERY
CLIENTS & COLLABORATORS

In their words.

From clients and collaborators.

Chris Knudsen

Chris Knudsen

CEO at LAWMA.ai

“He’s a true product leader.”

Read full recommendation

Probably one of the best UIUX people I’ve ever worked with on a number of levels. But Trey is so much more than that.

He’s a true product leader. Excellent communication overall and really goes the extra mile to understand the product and how the user will interact with it.

I recommend him with no reservations whatsoever.

Mark Ervin

Mark Ervin

Founder & Brand Strategist at Apostle

“Trey will design it to validate or disprove a hypothesis.”

Read full recommendation

There are people you like working with. There are people you would work with again.

And then there are people you can’t imagine working without. That’s Trey.

I’ve worked with Trey in two different capacities: one as a co-worker and the other as an external partner – both of which were focused on UX and digital product development. And in both instances, I can say with conviction: he’s the most talented, most thorough, most relentless user experience pro I’ve ever worked with.

What makes him so good is his iterative process. It’s not enough to talk about a feature or an experience.

Rather than just talk about it or draw it on a board, Trey will design it to validate or disprove a hypothesis. He’s a never-stopping processor and is quick to try new ideas to make something better.

Plus, Trey is intensely coachable and is always willing to do whatever it takes to get better as a leader and a craftsman. But ability and value aside, Trey is the kind of person that every team needs.

He’s pragmatic, diligent, unafraid to speak truthfully, and highly communicative. He’s never afraid to engage in healthy dialogue about what makes the product and experience better – but he’s also eager to hear feedback that challenges his own thinking.

If we had a CPO role at my company or if someone asked me for a recommendation, Trey would be my first phone call every time.

Pontus Wellgraf

Pontus Wellgraf

Co-Founder & Design Lead

“Trey brings a rare combination of deep UX sensibility and sharp business acumen, which makes him an incredibly valuable leader in a team.”

Read full recommendation

I had the pleasure of working with Trey on a brand new product and it was excellent from day one. Trey brings a rare combination of deep UX sensibility and sharp business acumen, which makes him an incredibly valuable leader in a team.

He has a natural ability to translate complex ideas into clear product strategies, ensuring clarity of where we are heading and how to get there. His leadership helped us move fast without losing sight of user needs or business impact – a balance that’s hard to find.

If you’re looking to elevate your product team with someone who blends creativity, clarity, and strategic thinking, I strongly recommend Trey!

Chris Herring

Chris Herring

CPO & Product Consultant, Coach and Advisor

“Trey excels at identifying and prioritizing user experiences that move metrics that matter.”

Read full recommendation

I had the privilege to work with Trey Nielsen at Versus, and he demonstrated the strategic thinking and execution skills that distinguish exceptional product leaders. Trey excels at identifying and prioritizing user experiences that move metrics that matter.

While others get caught up in feature requests and internal distractions, he maintains a clear focus on initiatives that truly impact outcomes. His stakeholder management is equally impressive—he communicates effectively with both internal teams and external partners, skillfully managing expectations while diplomatically addressing requests that won’t make a difference.

What sets Trey apart is his diverse professional background, which brings unique perspectives that most product leaders simply can’t match. Rather than being a limitation, this varied experience positions him as an ideal candidate for senior product leadership roles.

Trey is well-prepared for a product leadership position, and organizations seeking to strengthen their product function should seriously consider his capabilities and potential. I’m happy to discuss Trey’s contributions in more detail with anyone interested.

Mayur Vador

Mayur Vador

Product & AI at Deloitte

“He doesn’t just ship features, he spots gaps others miss, asks the questions no one’s asking, and always ties it back to user value and business impact.”

Read full recommendation

Trey is the kind of product leader every team hopes to have but few actually get. He brings a rare blend of sharp product intuition, business savvy, and a calm-under-pressure mindset that makes him a force in any room.

He doesn’t just ship features, he spots gaps others miss, asks the questions no one’s asking, and always ties it back to user value and business impact. He’s as comfortable in the weeds of UX as he is in a boardroom talking monetization strategy and he somehow makes both look easy.

It’s clear he’s on a path toward being a standout Chief Product Officer someday. Smart, grounded, curious, and genuinely fun to work with, Trey raises the bar for what a great product leader looks like.

Look forward to continue collaborating with him.

Taylor Rose

Taylor Rose

VP of Marketing at Previ

“He sees what needs to be done, figures it out, and gets it shipped.”

Read full recommendation

He’s built the skill that actually compounds: learning fast and finishing what he starts. He sees what needs to be done, figures it out, and gets it shipped.

No waiting, no drift. That combination is rare.

It raises the pace of a team. People take more ownership, move faster, and close loops.

I’d hire him without hesitation, and I’d work for him too. That’s as strong a signal as I can give.

Connect on LinkedIn +
NEXT UP

Good things start
with a conversation.

trey@nielsencreative.co