Connect the growth system.
Align brand, acquisition, onboarding, and retention with business priorities.
Trey NielsenConnect on LinkedInI’m Trey Nielsen, a consumer growth and digital experience executive. I connect marketing, product, and teams to business results.
Explore my work +Athlete-led shopping concept
Expert insight for home buyers
Web redesign and mobile concept
Interactive sports platform launch
Franchise marketplace design

Personalized nutrition platform
Global Shopify UX and brand strategy

AI chat, FAQs, and AEO dashboard

Recruiting video AI concept
Fan experience video AI concept
Product and experience projects that shaped my growth leadership.
Phased rollout in progress01 / SELECTED WORK
Shipped product02 / SELECTED WORK
Experience concept03 / SELECTED WORK
Web redesign & app concept04 / SELECTED WORK
Product design05 / SELECTED WORK
Product design06 / SELECTED WORK
Experience concept07 / SELECTED WORK
ATHLETE. FOUNDER. BUILDER.I connect brand, acquisition, product, and retention around a shared goal.
Pro athlete, product co-founder, and now VP, Digital Experience at Capital Bank.
I set direction, hire specialists, and build the operating model behind growth.
More about me +Align brand, acquisition, onboarding, and retention with business priorities.
Use product and UX judgment to connect customer needs to growth.
Align specialists, budgets, and partners through AI-enabled delivery.
From clients and collaborators.

CEO at LAWMA.ai
“He’s a true product leader.”
Probably one of the best UIUX people I’ve ever worked with on a number of levels. But Trey is so much more than that.
He’s a true product leader. Excellent communication overall and really goes the extra mile to understand the product and how the user will interact with it.
I recommend him with no reservations whatsoever.

Founder & Brand Strategist at Apostle
“Trey will design it to validate or disprove a hypothesis.”
There are people you like working with. There are people you would work with again.
And then there are people you can’t imagine working without. That’s Trey.
I’ve worked with Trey in two different capacities: one as a co-worker and the other as an external partner – both of which were focused on UX and digital product development. And in both instances, I can say with conviction: he’s the most talented, most thorough, most relentless user experience pro I’ve ever worked with.
What makes him so good is his iterative process. It’s not enough to talk about a feature or an experience.
Rather than just talk about it or draw it on a board, Trey will design it to validate or disprove a hypothesis. He’s a never-stopping processor and is quick to try new ideas to make something better.
Plus, Trey is intensely coachable and is always willing to do whatever it takes to get better as a leader and a craftsman. But ability and value aside, Trey is the kind of person that every team needs.
He’s pragmatic, diligent, unafraid to speak truthfully, and highly communicative. He’s never afraid to engage in healthy dialogue about what makes the product and experience better – but he’s also eager to hear feedback that challenges his own thinking.
If we had a CPO role at my company or if someone asked me for a recommendation, Trey would be my first phone call every time.

Co-Founder & Design Lead
“Trey brings a rare combination of deep UX sensibility and sharp business acumen, which makes him an incredibly valuable leader in a team.”
I had the pleasure of working with Trey on a brand new product and it was excellent from day one. Trey brings a rare combination of deep UX sensibility and sharp business acumen, which makes him an incredibly valuable leader in a team.
He has a natural ability to translate complex ideas into clear product strategies, ensuring clarity of where we are heading and how to get there. His leadership helped us move fast without losing sight of user needs or business impact – a balance that’s hard to find.
If you’re looking to elevate your product team with someone who blends creativity, clarity, and strategic thinking, I strongly recommend Trey!

CPO & Product Consultant, Coach and Advisor
“Trey excels at identifying and prioritizing user experiences that move metrics that matter.”
I had the privilege to work with Trey Nielsen at Versus, and he demonstrated the strategic thinking and execution skills that distinguish exceptional product leaders. Trey excels at identifying and prioritizing user experiences that move metrics that matter.
While others get caught up in feature requests and internal distractions, he maintains a clear focus on initiatives that truly impact outcomes. His stakeholder management is equally impressive—he communicates effectively with both internal teams and external partners, skillfully managing expectations while diplomatically addressing requests that won’t make a difference.
What sets Trey apart is his diverse professional background, which brings unique perspectives that most product leaders simply can’t match. Rather than being a limitation, this varied experience positions him as an ideal candidate for senior product leadership roles.
Trey is well-prepared for a product leadership position, and organizations seeking to strengthen their product function should seriously consider his capabilities and potential. I’m happy to discuss Trey’s contributions in more detail with anyone interested.

Product & AI at Deloitte
“He doesn’t just ship features, he spots gaps others miss, asks the questions no one’s asking, and always ties it back to user value and business impact.”
Trey is the kind of product leader every team hopes to have but few actually get. He brings a rare blend of sharp product intuition, business savvy, and a calm-under-pressure mindset that makes him a force in any room.
He doesn’t just ship features, he spots gaps others miss, asks the questions no one’s asking, and always ties it back to user value and business impact. He’s as comfortable in the weeds of UX as he is in a boardroom talking monetization strategy and he somehow makes both look easy.
It’s clear he’s on a path toward being a standout Chief Product Officer someday. Smart, grounded, curious, and genuinely fun to work with, Trey raises the bar for what a great product leader looks like.
Look forward to continue collaborating with him.

VP of Marketing at Previ
“He sees what needs to be done, figures it out, and gets it shipped.”
He’s built the skill that actually compounds: learning fast and finishing what he starts. He sees what needs to be done, figures it out, and gets it shipped.
No waiting, no drift. That combination is rare.
It raises the pace of a team. People take more ownership, move faster, and close loops.
I’d hire him without hesitation, and I’d work for him too. That’s as strong a signal as I can give.