Experience conceptPut the athlete inside the shopping experience.
I designed a mobile concept connecting athlete expertise to product discovery through conversational AI.
UX Auditor & Designer
March 2023
Experience strategy · Conversational AI
What if product discovery felt more like a conversation with the athlete behind it?
Give shoppers useful context about a product’s inspiration, design, and performance within the existing buying journey.
What I owned
I audited the app, mapped opportunities, designed interaction flows, and presented the concept with marketing leaders.
Audit the shopping journey
I audited mobile shopping to find useful entry points for interactive athlete content, with clear paths into and back out of the interaction.
Connect athletes to product discovery
Stephen Curry anchored the concept: shoppers could explore a product’s design, inspiration, and performance through athlete-led content.
Prototype the interaction
High-fidelity screens showed how shoppers moved between product information and athlete interaction. I presented the use cases to Under Armour with our marketing leaders.
A clear experience concept for a new ecommerce opportunity.
Delivered a UX audit, mobile concept, and use-case presentation. The work established a direction for evaluation; it remained a concept.
Make emerging technology useful through a specific customer question.