Shipped productFrom a bold idea to a platform people could use.
As a founding team member, I helped turn athlete-led instruction and conversational AI into a product across iOS, Android, and web.
Product Manager & Designer
Jan 2021 – Jun 2022
Product leadership · Mobile & web
A new technology is only valuable when people know what to do with it.
The product needed to make interactive expert instruction understandable and coordinate delivery across several platforms.
What I owned
I led research, design, and development with four UX designers, two UI designers, and ten developers.
Audience research
Four weeks of audience studies with research and marketing partners shaped the product direction and content strategy.
Conversational athlete experiences
Athlete discovery, learning topics, and conversational video brought expert instruction into one experience. Learners could find an athlete, explore their expertise, and ask questions.
A coordinated delivery model
Three teams across four time zones and two continents worked against a seven-month schedule. I divided UX into four batches, with stakeholder feedback and design review before UI and development moved forward in parallel.
Leadership through team change
When the development team changed, I vetted, hired, and onboarded replacements. As Senior Product Manager and Scrum Master, I maintained product context and the delivery rhythm.
A product vision became a launched experience.
iOS and Android launched in June 2022, followed by the marketing website and web app. I connected audience research, product design, delivery planning, and team leadership through launch.
Build the team and operating rhythm alongside the product.