Web redesign & app conceptSimplify the website. Reimagine the customer relationship.
Three projects connected clearer web content with a new mobile opportunity: Partner Solutions, ESG, and a customer app concept.
UX Auditor & Designer
October 2023
UX audit · Web & mobile
Help customers find what matters without working through a fractured experience.
Reduce redundant content and unclear navigation, then explore how Valvoline could support ongoing car care.
What I owned
I led the Partner Solutions audit and redesign, reframed environmental, social, and governance content, and presented the app concept to Valvoline Global leadership.
Audit the content and sitemap
A sitemap and page inventory exposed redundant content and navigation layers. I identified what to retain, consolidate, and organize around customer needs.
Simplify Partner Solutions
I reduced pages and navigation layers, removed redundancy, and refreshed the interface around customers’ specific needs.
Clarify the ESG story
I redesigned ESG positioning to give environmental, social, and governance content a clearer place in the brand experience.
Explore a connected car-care app
The follow-up app concept brought practical car-care needs together. I delivered it to Valvoline Global leadership.
- Find nearby locations selling Valvoline products.
- Get coupons for oil changes and services.
- Keep vehicle records and maintenance logs.
- Schedule service conveniently.
A clearer web experience and a tangible mobile direction.
Partner Solutions became leaner, ESG gained clearer positioning, and leadership received a mobile concept. The app did not proceed after leadership changes; no mobile launch or measured business impact is claimed.
Simplify an existing experience and make a future product direction concrete.