Product designMake franchise discovery feel familiar. Make the product work for both sides.
I led product and UX/UI design to evolve an MVP into a web and mobile marketplace for franchise buyers and owners.
Product Manager & UX/UI Designer
2023
Product strategy · SaaS
A two-sided marketplace needs more than a compelling search page.
Translate a rudimentary brief and basic design system into connected search, onboarding, profiles, and communication.
What I owned
As Product Manager and UX/UI Designer, I defined the experience and prepared development planning with a Romanian-based team.
Establish the design direction
Zillow informed familiar franchise discovery. I presented two homepage color directions, then developed search after the homepage and palette were approved.
Build buyer and owner journeys
Two marketplace personas needed distinct onboarding journeys. I documented their logic, components, and flows for development.
Connect discovery and conversation
LinkedIn-style franchise profiles connected discovery to business information. Chat and document sharing supported conversations between franchisees and franchisors.
A defined marketplace experience, ready for development planning.
Completed the core design and began sprint planning. Franchise123 halted new development before a product launch.
Turn an early brief into a buildable marketplace with clear journeys for both sides.